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October 2, 2007
Issue No. 75

Table of Contents

Health Benefits of Smoking?

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by Kimberly Schwartz

The provocative images from tobacco ads featured in the Not a Cough in a Carload exhibit just got a digital display space. The collection of Dr. Robert Jackler and Laurie M. Jackler has been on display in Lane Medical Library since February and a more comprehensive version is now available at:

http://tobacco.stanford.edu/

Over 400 advertising images tell the story of how, between the late 1920s and the early 1950s, tobacco companies used deceptive and often patently false claims in an effort to reassure that smoking was not only safe but healthy.

Ad from Collection of Dr. Robert Jackler and Laurie M. Jackler
Ad from Collection of Dr. Robert Jackler and Laurie M. Jackler

On first impression, most viewers will find these visually arresting images outrageous, humorous, and so blatantly false as to trigger incredulity. Tobacco industry ad men excelled in creative genius, had high levels of artistic skill, and could hire the best talent money could buy. The collection may be browsed by theme, brand name, and slogan.